Dramatically curved yet well-groomed eyelashes that last all day – that’s what the two new 24ever mascaras can do. The nourishing texture with hemp, almond and jojoba oil as well as vitamin E envelops the lashes in a deep black that lasts 24 hours. The volume can be built up gradually depending on the desired effect. The mascara is available in two versions: Whether the 24ever BOLD volume mascara with a plastic elastomer brush for extreme volume or the 24ever DEFINED volume mascara with a fiber brush for a defined voluminous look – the choice is yours!