Max Factor Lipfinity Long Lasting Lipstick in shade 70 is a stunning, bold lipstick designed to provide up to 24 hours of vibrant color. This long-wear formula glides on smoothly and delivers intense, rich color that stays put throughout the day, even during eating and drinking. The lipstick includes a moisturizing topcoat that helps keep lips hydrated and soft. Shade 70 offers a striking, deep hue perfect for creating a statement look, making it ideal for evening events or anytime you want a bold, long-lasting lip color.